Magician David Blaine has begun his latest trick – being secured to a gyroscope and suspended 50 feet in the air above New York’s Times Square.
The event is part of a publicity stunt for value retailer Target, who will give 100 children selected by the Salvation Army a treat if Blaine manages to escape from the gyroscope in time for the retailers’ two-day sale, which starts on November 24.
The 33-year-old illusionist revealed that times were hard when he was growing up with his mother, and feels synergy with those who are supported by the work of the Salvation Army.
“As a child, I received much of my clothing from the Salvation Army, so this challenge is close to my heart,” Blaine said. “There will be no better way to start the holidays than by taking the children shopping on Friday.”
The event also coincides with department store Macy’s famous Thanksgiving Day Parade. Through Blaine, Target hopes to steal a bit of their media interest.
The gyroscope will be spinning for two days.
Blaine has a number of tattoos on his body, including Italian Jewish author Primo Levi’s concentration camp number. One book he tells people to read is Levi’s If This Is A Man, which is also known as Survival In Auschwitz.
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