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Cole Reveals How It All Started

Written by Jewtastic Staff. Posted in Fashion

Cole Reveals How It All Started

Published on December 04, 2006 with No Comments

Kenneth ColeTop US fashion designer Kenneth Cole started his empire in 1982 by making a hoax movie that has never been seen.

The 52-year-old Brooklyn-born footwear and fine clothing stylist was struggling with his idea to start a shoe company and felt traditional methods of jumping into the fashion world would be too slow and costly.

So, instead he convinced authorities he was making a movie across the road from a major New York fashion industry showcase in New York – and he sold his shoes from the back of a 40-foot trailer.

“I called the Mayor’s office and said, `Excuse me Mr Mayor, how does one get permission to park a 40-foot trailer on the corner of 6th Avenue and 56th Street in two weeks?’ “The answer is, `Son, you don’t. This is New York.’” he says.

But when Cole learned that permission could be granted by Ed Koch if he was part of a production company making a movie, he decided to turn his trailer-launch into a film.

“I changed the name of the company… from Kenneth Cole Inc to Kenneth Cole Productions Inc, filed for a permit the following morning with the city to shoot a full length motion picture called THE BIRTH OF A SHOE COMPANY,” he added. “I opened on December 2nd with two New York City policemen as our doormen… and we sold 40,000 pairs of shoes in two days.”


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