The music producer Britney Spears was romantically linked with is now developing his own reality show to capitalise on the publicity surrounding their relationship.

South African-born Jonathan ‘JR’ Rotem and Spears were photographed kissing and cuddling on 10 December in Los Angeles and have also collaborated on her new album.

The two haven’t been seen together since, but Rotem is now shopping around a reality TV show based on his life and recruiting a crew to help him shoot the pilot episode.

Rotem, who has worked with Rihanna, 50 Cent and Destiny’s Child, may have trouble getting anyone on board - there is no pay involved.