Hollywood film giant 20th Century Fox has come under criticism for a promotional stunt that saw its summer blockbuster Die Hard 4.0 starring Bruce Willis being promoted over a Jewish cemetery.
A helicopter holding a large banner flew above the Bushey cemetery in Hertfordshire owned by the United Synagogue with an image of Bruce Willis and the words Die Hard in large letters.
“I went to the cemetery to visit my brother’s grave and heard a large noise overhead and was stunned to see a helicopter with the banner and the word Die appearing below it,” said one visitor. “It wasn’t exactly in the best of taste.”
A spokeswoman for 20th Century Fox said: “It was a test run to see if the banner would stay up and was a practice run without our consent. We didn’t mean to cause any offence.”
Bushey Cemetery was not impressed. “We had one funeral earlier in the day, but if there were funerals going on, it would have caused much upset for the families and friends attending and cause real distraction,” said a member of staff. “We hope that if this was a test run, 20th Century Fox don’t repeat it again.”
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