Legendary rocker Bob Dylan is fronting a new US TV advertising campaign for car manufacturer Cadillac.
The upcoming commercial features Dylan, wearing a cowboy hat and shades, driving a 2008 Cadillac Escalade SUV across the Antelope Valley desert in California.
During the 30-second ad, Dylan says just one line: “What’s life without taking a detour?”
The 30-second advertisement also plugs XM satellite radio, which comes with the luxury vehicle. Dylan is currently midway through presenting a second season of his weekly Theme Time Radio Hour show on the network.
Dylan has previously appeared in TV ads for iPod and lingerie giant Victoria’s Secret.
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