The man behind Big Brother, Supernanny and Skins on Channel 4 has defected to the BBC to join the TV broadcaster as controller of its youth station BBC Three.
Danny Cohen, who held the position of head of E4 and head of Channel 4 Factual Entertainment, will take up his new role within the next few months.
With a budget of around £100m to spend on programming, Cohen had landed a prime position to further develop BBC Three and its remit to appeal to 16-34 year olds.
“I’ve had a fantastic seven years at Channel 4, but this is a hugely exciting new challenge, and I can’t wait to get started,” he says. “I believe BBC Three will play a central role in the debate about what public value means for young audiences as we create a whole new generation of programmes across all genres.”
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