Jewtastic Staff

Stiller Movie Spawns Drink

Written by Jewtastic Staff. Posted in Film, Food and Drink

Stiller Movie Spawns Drink

Published on June 30, 2008 with No Comments

A fictional energy drink that features in Ben Stiller’s┬ánext movie Tropical Thunder is being turned into a real product.

Booty Sweat pops up throughout the comedy, which is due to be released on 15 August.

Now Paramount Pictures want to cash in, by producing it and marketing it alongside the movie.

Michael Corcoran, president of consumer products at Paramount Picture: “Not to my knowledge has this ever been done before. We’re very excited, because it has the potential to live for quite a while, well beyond the film.”

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