Moviemaker Darren Aronofsky has directed a series of anti-drug advertisements for the Montana Meth Project.
The PI director and partner of actress Rachel Weisz has often dealt with addiction and drug abuse in his movies, and so the idea of portraying the horrors of methamphetamine abuse as part of an educational campaign appealed to him.
The new campaign takes a darkly ironic look at the dangers of Meth use. In one hard-hitting TV ad, a girl praises her boyfriend for protecting her over scenes in which her lover allows a drug dealer to have sex with her in exchange for Meth.
Montana ranks second in America for Meth use.
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